Welcome to the New Era of Nokia NSeries
Saturday, April 30th, 2005Yesterday Nokia just announced their new product lines, called NSeries, which combines mobile phones and multimedia capabilities. They will use another numbering of this new category. Instead of using four digit numbers, like 3230, 6680, 7610 and 9500, they will use "N" followed by two digit numbers, i.e. N70, N90 and N91. Despite the lay-off decision in the R&D department inside Nokia Multimedia, this was a very big surprise. Will these products be able to compete with their competitors? The N70 will compete with other 3G phones since it is advertised as the smallest 3G phone. Actually this product will be like 6680 with some additional features, such as 2MP camera. The N90 will compete with low-end digital cameras; it has Carl-Zeiss optic in its camera! Unbelievable, huh? We will be in an era where we can have a "real" digital camera always in our pocket. Currently we do have digital camera in our pocket, but the quality (IMHO) is still not good enough. The most interesting product might be N91, which of course will challenge a very success product from Apple, iPod. Currently iPod has about 60-70% market share of portable music player, although they have solid competitors too, like the Singaporean’s Zen from Creative. I am pretty sure that Nokia is preparing a very huge marketing campaign for N91. A few months ago, they’ve just announced they will cooperate with LoudEye to bring digital music service to the customers. Anyway, welcome to the new era of Nokia NSeries…